I usually agree wholeheartedly with this tumblr, but this one had me thinking.
As a Canadian, this past weekend I had a conversation about how I enjoyed Canadian holidays that weren’t the same as American ones because “the internet doesn’t get boring”, meaning that American news and media sources are so prevalent that before a holiday weekend, people are slow to release stories or content because they believe it will be ignored.
But if there’s anything we know for sure, people are just as connected on holidays as they are during the workweek. Sometimes moreso! Depending on your client or the type of release they want to put forth, wouldn’t it be a good idea to DOMINATE the news cycle by releasing something while everybody else is resting on their laurels?
Just a thought.