The PR Voyeur

Commentary and introspection about trends and controversy in the online social media and public relations field. A side-project of Danielle's. You can find her other work at or

Clever campaign using Facebook Timeline to promote an anti-drugs message

An interesting experiment for drug prevention using facebook timeline. While it reminds me a bit of drugsnot4me campaign, it’s a bit more visually effective.


Israel Anti-Drug Authority has created fictional character ‘Adam Barak’ on Facebook showing before-and-after photos of a year with and without drugs.

As the saying goes, a picture is worth a thousand words, so maybe these images will be more powerful and appealing than words to today’s youths in an ever-decreasing-attention-span society.