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The PR Voyeur

Commentary and introspection about trends and controversy in the online social media and public relations field. A side-project of Danielle's. You can find her other work at blogto.com or househippo.org

Posts tagged online pr:

I was chatting with a friend the other day about how distateful I found all the “Lin” pull quotes that have been proliferating the sports journalism since the young Knicks star took the court. I’m a touch more sensitive, I understand sports writing is all about puns and cliches, but I certainly thought it bordered on discrimination. Twitter has been full of off-colour jokes about everything from his penis size to his youtube videos, and people have already been talking about why a kid this good took so long to be found and whether if he had been black or white, he would have been found ages ago. I guess if you’re not a 7 foot tall asian basketball player, they just completely discount you.

Then today comes around and my boyfriend shows me this garbage from ESPN of all places. This isn’t even MISGUIDED or an accient, this is outright racism. Asian-American teens across the continent are seeing this response and learning one thing, that the sports world and the NBA do not respect their talent. I’m pretty disgusted right now. Apology or not, late night oversight or not, this should never have happened.


Some Dumb Erratum of the Day: In the rush to come up with pun headlines to describe the phenom that is Knicks point guard Jeremy Lin, unfortunately it was probably just a matter of time before someone slipped up and said something racist.

But many likely never thought that someone would be ESPN.

Covering the Knicks loss to the Hornets and the snapping of the rising star’s 7-game winning streak, the venerable sports network titled their article “Chink In The Armor.”

The offensive slur-pun was up on ESPN.com for 35 minutes between 2:30 and 3:05 AM.

As Mike Nizza of The Daily points out, the overnight shift lacks the sort of oversight that might have halted such an insensitive headline well prior to publishing, but that’s hardly an excuse.

ESPN has since released a statement apologizing for their choice of words, and vowing to conduct a “complete review of our cross-platform editorial procedures.”

[romenesko / screengrab: thanks dmoser2!]

(Source: thedailywhat)

Remember when o.b. tampons withdrew their Ultra Tampons from the market in early December 2011? No? That’s ok, I had forgotten as well.

They fell under a FIRESTORM of controversy for that product discontinuation, as few leading feminine hygiene makers create anything similar. BUT did you ever see the amazing pseudo-personalized MUSIC VIDEO they made to pass along their regrets, along with a coupon?

A VERY inventive use of social media I must say. 

#6 is annoying but I have one better. I had a publicist who worked for some festivals I covered send me her own private training newsletters as well, and I had to unsubscribe not once but TWICE. Very, very unprofessional.

Another thing I will add. When somebody asks me to write something on twitter, I often respond very quickly and ask for more information. Sometimes they take this as a yes and then don’t send me anything and ask why I never wrote a piece. Please, organization will help you a long way. Help me, help YOU.

HAH, a hilarious but very effective and convincing reason to get google alerts to do your security homework for you. Not sure how easy this would be if you had a common name, but for somebody like me, there’s only one other person according to the internet with my name and this is a great way to track my mention. How do you use alerts?

The main reason I’m posting this is because at the beginning of the semester, I feel that barely anybody was really embracing #3, 5, 10 and 11 in our program. But now? Everybody is leaps and bounds beyond a few mere months ago. Now for the internships!

I remember watching this video and cringing. It’s important to have a key message but when you only repeat that message and don’t actually add anything to a conversation it tends to fall flat. This is an extreme example but considering ‘Ethical oil’ is such a large issue this awful interview appears to be a huge missed opportunity for their side of the story. A good primer for what NOT to do for media training for sure.

It comes as no surprise to many that gyms have little to no scruples when it comes to holding customers to their egregious contracts, offering little to no flexibility. And in this example, a pregnant woman wanted to be released from her contract after her husband lost his job. Rather than take it as a quiet loss, especially in such a sad sack situation, LA Fitness dug in their heels. The PR Daily article mentions how this won’t likely affect their bottom line but I wonder…

In Toronto smaller gyms and places with classes and semi-personal training are infiltrating every neighbourhood at an attractive rate, allowing customers to buy classes instead of being tied into a contract, offering patrons with more security and a product that can’t be used or abused, AND they are usually transferable. I’m hugely skeptical of gyms and contracts and refuse to give them my personal information and prefer the class-by-class basis and I’m sure I’m not alone.

We all know Barack Obama is no slouch when it comes to social media and technology. This is the man who petitioned to keep his BlackBerry in office! While he utilized social media successfully for his first campaign on Facebook and Twitter and LinkedIn, he’s now taking to the newest social network to communicate.

I don’t know about you but I will definitely be stopping by to ‘hang out’ with Barack.

In my opinion, with this news google+ is FINALLY truly joining the social network game by allowing pseudonyms and nicknames for users. Who knows the number of people the “common names only” rule turned away from the fledgling network. Personally, it pushed me to use google+ only as an online portfolio, but anything that will add to the conversation on g+ is a boon. I really enjoy the format and the layout but it seriously needs more active users who aren’t afraid to voice their opinions. It’s never going to be facebook, but this does mark a good change for google’s biggest baby.

Handle This: Google+ Finally Allows Pseudonyms

The Google+ Common Name policy will never be the same. Google promised it would take a close look at the requirement that only real names and identities reside on its seven-month-old social network, and now the search giant has reversed course, allowing both nicknames and full-fledged pseudonyms …

See, I keep hearing these statistics about how many adults own e-readers or tablets but I am really interested in the analysis of the ages and demographics of these users. I find that in my class, a heavily technological group, maybe 1 or 2 people own them. And in my group of friends, I’d say 25-35, still very very few own them. My parents friends? TONS of them have them. So really, the market share please!

 29% of U.S. Adults Own a Tablet or Ereader [STUDY]
Nineteen percent of adults in the United States own a tablet, and 29% own either a tablet or an ereader, according to the latest study from Pew Internet. What’s amazing about these findings is that the share of U.S. adults who own tablets nearly doubled from 10% to 19% between mid-December 20…

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